Our final digipak has been created. We took in all our feedback and each person in our groups ideas and came up with a final piece for our digipak front, back and inside.
The colour scheme was particular important to our digipak as well as individualism ideas and unique pictures for our digipak. Alternative rock albums and artists are known for having individual, illusional ideas for their digipaks, this was the route we wanted to take with ours, this is clearly emphasised with the moon and man picture on the back of our digipak. This is something that perfectly fits the illusional genre.
The inside of the digipak includes the lyrics to the digipak, as the CD only includes the 'on top of the world' track in different versions. These lyrics are then printed onto the front of yet another illusional picture which nicely fits with the back image. The colours are very much the same as the rest of the digipak which are slightly dark, dull colours which are typical for this type of genre and nicely fit the bands previous albums.
We also included all the right copyright information on the bottom of the back of the digipak, this looks professional and makes the digipak very realistic almost ready to put on the shelves. Since this copyright information is key to any digipak, we needed to include
it on our digipak to create the right impression and effect we wanted for our audiences.
Here is the track listing to our album, this includes different versions of our song 'on top of the world' as well as a bonus track from Imagine Dragons 'Night Visions' album. We thought just adding one other different track would fill the album nicely, making it more of a single than an album.
Interscope Records are the label which produce Imagine Dragons, their label logo was essential to being put on the album so that they can be advertised and recognised for the band. This also is a crucial part of digipak, as it is professional and appears on every album.
The Barcode is another essential item to appear on a digipak. This barcode shows that the album is not only for sale but that it is a real album with no copyright or piracy involved. This also shows that this album is unique and recognisable to shops/stores.
This is another barcode, which is also unique to the album, scanning this barcode will take you straight to the album at hand or to the website. This is necessary on any digipak, we had to do research tot create this, however, now it is on our digipak it makes it look more professional and realistic.
The spine of the album has the simple band name and album single name which just so happens to be the title of the song. The spine is essential to having the album for advertising and sale purposes, as in several CD and Album shops etc. the CD will be placed with the spine facing outwards so this is more than likely the part of the digipak which people will see first and recognise.
We made it so it was the same font and the same colour scheme to fit in with the rest of the album, and added the record label logo on the bottom so that the brand identity is clearly verified.
The front cover which part of it is pictured below is the main element to our digipak, is the symbol we want to use to represent the album on a lake and tree background picture. The inspiration for this came from several albums we have seen before which are in this genre such as Kodaline, The XX etc. The XX use a symbol to represent their album which we have similarly done here and the Kodaline album uses picturesque backgrounds for their album 'In A Perfect World'. These two artists were used for inspiration as well as others, and this is our finished piece. I particularly like the use of different locations in the triangle symbol and in the background, again like common digipak in this genre, it is very illusional and unique to the genre.
The Imagine Dragons font is extremely similar to the original Imagine Dragons name that they use themselves, we used a slightly different font so that it was more unique to our digipak and more created by us.
And finally here is our finished piece, with all the typical conventions to our genre used such as illusional pictures, simplistic colours and features, symbols, locations and no band pictures featuring etc. We have used all of these conventions in our own way on our album digipak.
I am very happy with the outcome, I think it looks very professional and fits really well with the conventions of a typical Alternative Rock album.
Our first draft idea was the main front cover of the album with the title of their album and band name, along with OUT NOW and the availability on iTunes logo as well as the record label logo for the band. We also added the DVD Video logo. This is our first idea as it represents all types of brand identity and will show a familiarity to the album when purchased. 
Our Second draft is very similar to the first except we have edited the location background colours to be darker and more so it looks at night, we like this idea because it has similarities to the digipak front cover but instead of colours of day, it shows colours of night. It looks quite alternative as well which would nicely fit in with the genre. 
Our third draft shows one simple type of brand identity with the Imagine Dragons album logo of the triangle with different pictures of locations on it. It also has the same name of album, band name font and information as the others the only difference being it has a plain black background. I really like this idea as it really highlights the logo of the band and album and also makes it stand out more and different to the album so that it is more creative and slightly unique. It also gives possible purchasers something to look for when purchasing the album. 
