Brand Identity is the name, symbol, term, design or any other feature that identifies a seller's product distinct from other sellers. This is essential to marketing and advertising for record labels and bands/artists.
Examples of specific images and Artist/band font being recognisable and part of brand identity...
These Kasabian logos are a good example of brand identity, the picture from the album which is advertised on the tour poster as well as the album and album advertisement. The same font for the Kasabian band title is used on every Kasabian advertisement, album etc. This is another form of brand identity, this makes the band more recognisable to potential audiences and represents them in the media industry.
The picture involved in this Kasabian album is also used on other advertisements so that it is recognisable to this album and representative. For example on tour advertisements for that album and for posters etc.
This brand identity will represent this album.
The Oasis band name logo is another example of Brand Identity, it appears on every album - the difference with this band is how the band logo/name has changed over time from being like the logo in the middle of this picture to the logo below it - on the 'dig out your soul' album it is slightly different as well with the same font but a different border to go with the essence of the album.
The XX albums and band all have a specific logo which they use on their albums, band performances and on advertisements for albums and singles. This logo appears on stage on their set, such as on drums and amplifiers, the fact their logo is on the music/stage set is another example of Brand Identity.
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