MES - Imagine Dragons 'On Top Of The World' Music Video

Target Audience Member Profile

Name - Sam Clarke
Age - 17
Occupation - Apprenticeship at Siemens
Class - Working Class


I chose to interview Sam as he is within the target audience age range, he is also interested in the genre of music we have chosen.


What do you enjoy doing in your spare time?
I enjoy working, spending time with my friends, party's, listening to music and sleeping.

Do you like alternative/indie rock music? Why?
I do like that genre, I like all sorts of music genres really. I love listening to particular lyrics of songs and that will determine how much I like the song, whether it is slow or fast. In terms of the genre you are doing I love how its very unique and different to all kinds of others, and the artists involved in this genre are always dedicated and genuinely passionate about music not like typical 'pop' icons who appear to be fake and in it for anything.

Who are your favourite artists/bands?
Muse, Eminem, Biffy Clyro, Imagine Dragons, Tom Odell, Red Hot Chilli Peppers.

Do you have a favourite music video?Why?
I don't really have a favourite music video in particular, I prefer music videos which aren't so narrative and the characters in them just have a bit of fun and a mess around in them. 

If you could give us some advice/tips on what you would like to see in our music video which coincides with the genre, what would it be?
I would say just characters having fun, not too much drama or purposeful actions, just having a laugh, playing the instruments, seeing the band perform, cause I think that's what this genre is all about not just being cheesy and being fake, but actually loving the music and having genuine fun with it.

Target Audience

We took a class calculator test giving the answers that a member of our target audience would give. This showed that the majority of our target audience would be in the catagory of ermergent service workers. It has helped us understand what we should include in our music video.

Target Member Profile/Demographics

Sam Clarke

Occupation - Apprenticeship, Student
Class - D/E
Age - 17


Likes - Music, football, drumming, being with family and friends
Dislikes - coffee, classical music, early starts and mean people.


What you do in your spare time/hobbies/interests?

I like to be with friends and family, going for meals and days out etc. My main hobbie is drumming, I took music in GCSE and have taught myself how to play the drums for years. I love music, bands such as Muse, Eminem, Biffy Clyro, Sum 41 and many others, I really enjoy music. Other hobbies I have, I love playing football, I have played for Caistor team and I play for a work team at Siemens.

Target Audience

Secondary Target Audience Research

4Music is a great way to target our audience as it already plays our chosen genre of music 'Alternative Rock' such as Foo Fighters, Coldplay etc. 4Music gives first class access to some of the world's most loved artists and bands.

 Planet Rock is the largets digital only commercial radio station in the UK, playing all types of Rock music from the 70s, 80s, 90s, up to now. This targets the exact audience we are focusing on.




The hits radio, focuses on the most important things in the social lives of 15 - 34 year olds which is our age range for our target audience.


The Box television channel
it’s all about the freshest, newest sounds around from the pop, urban and indie scenes. You’ll find the stars you know and love as well as the hottest new acts.

It attracts 3.2 million viewers every month and a massive 509,000 16-34’s every week. The channel averages at 0.02 TVRs against this audience.



Hallam Fm supplies 'the best variety of hits' it is a locally orientated usic station playing adult contemporary music, which is a good secondary source as most of our target audience are on average adults.

Target Audience Demographics

Our Target Audience is:

• People aged between 14- 22 however, a secondary audience could be a younger one around 12 years old as my secondary research shows that they are also interested in this genre of music.
• Most of our target audience is aimed at students.
• They are likely to go to festivals, gigs and concerts with a group of friends to have a break from college/uni work.
• My primary research found that their hobbies include, listening to music, keeping up with their favourite bands and current festivals and biking/scateboarding.
• There're also likely to be in their own band or enjoy singing
•  Its possible that they will like to dress in alternative clothing and looking different to other people.
• And, although very sociable, they are also likely to enjoy being independent and a likely to do things on there own such as reading

Focus Group

We interviewed a group of people as well as a main focus group to find out our specific target audience and what they like and would like to see in a music video..... this is the feedback we got ^^^^

Pitch Feedback

Our pitch went well and we generally got good feedback. Our class had positive comments and gave us enthusiasm to carry on with our main idea. The only really negative comment/questions that were mentioned were concerning the location where we will be filming, we spoke to the group and selected Hubbard's Hills and we also mentioned about the beach in Cleethorpes behind the caravan residence. We also discussed how we must film in bright sunny weather to make sure the music video has the exact atmosphere and happy feel we are looking for.

Pitch

Generic Conventions