Secondary Target Audience Research

4Music is a great way to target our audience as it already plays our chosen genre of music 'Alternative Rock' such as Foo Fighters, Coldplay etc. 4Music gives first class access to some of the world's most loved artists and bands.

 Planet Rock is the largets digital only commercial radio station in the UK, playing all types of Rock music from the 70s, 80s, 90s, up to now. This targets the exact audience we are focusing on.




The hits radio, focuses on the most important things in the social lives of 15 - 34 year olds which is our age range for our target audience.


The Box television channel
it’s all about the freshest, newest sounds around from the pop, urban and indie scenes. You’ll find the stars you know and love as well as the hottest new acts.

It attracts 3.2 million viewers every month and a massive 509,000 16-34’s every week. The channel averages at 0.02 TVRs against this audience.



Hallam Fm supplies 'the best variety of hits' it is a locally orientated usic station playing adult contemporary music, which is a good secondary source as most of our target audience are on average adults.