Analysis of Digipak Adverts

Final Advert!!!

Our final advert is complete!!


This is our final advert, I am very happy with the outcome we have added everything that was suggested in our feedback from the class as well as using plenty of brand identity and recurring conventions for Alternative Rock!

The Making Of The Advert

In the making of our advert for Imagine Dragons 'On Top Of The World' we used photoshop to put all our ideas together and to create our piece. Our initial ideas when looking at several other Alternative Rock adverts was to use the same background as our album cover on our advert background. This is a common generic convention in alternative rock adverts.

 We slightly changed the effects of the background to a darker lighting so that this made it different to the album and it also gave a nice contrast to the original. We copied a slightly more darkened section of the original picture and placed this at the bottom of the advert so that when we put our written information at the bottom it could be more clearly seen.
We added the symbol of the triangle, this is brand identity from our album/digipak, we used this on the advert so that it is a recognisable symbol to audiences and would represent the album it is covering. The best features of the triangle on top of the background is the contrast in illusional pictures, this is very stereotypical of Alternative Rock artist albums and adverts as they use very out there different ideas to attract an audience. It makes our advert and album unique and individual.

 After this stage we then needed to add the other little details which adds up to make a successful and appealing advert. In the top right corner we added the 'Available on iTunes' logo, this gives an audience more choice as to where they can purchase the album and promotes iTunes for selling the album. In the bottom left corner we added the 'Interscope Records' logo, this needed to be there as it represents the artist record label company, as they are the ones that produce the album and the artist together. It also shows people the label so that they can research other bands and artists they might like from this label who might be of the same genre. In the bottom right hand corner of the advert we have added the QR code which leads audiences straight to the Imagine Dragons 'On Top Of The World' music video, this commonly appears on Alternative Rock adverts, this is a consistent convention to the genre, it also promotes the video for the song.

After adding the small details in the corners of our advert we then added the artist name, album name and release date. This is crucial to advertising so audiences know who the artist is, what they have produced (the album) and when it is available to buy and download. The font is the same as the album, this again makes it recognisable to audiences and represents the band/artist in a certain way, this is brand identity to the band so that seeing this font anywhere else you would connect it to the band. We have put the album name font the same as how it looks on the album to keep the similarities and the same font is used for 'OUT NOW' we underlined this so that it stands out more to audiences so that it might intrigue people to go out and buy the album literally 'now'.
I like the look of the font and the title being right underneath the triangle symbol, its effective, its individual and it fits the genre.

Finally after our class discussion feedback there was a joint decision to add something to the bottom of the advert. Most people suggested putting a review or rating on it so for this we have done both. We took a rating and review from Q magazine as Imagine Dragons appear in this magazine weekly. As the class suggested it does fill in the gap at the bottom and it makes the advert look more fuller, professional and promotional.
As well as that, the other feedback we got was that we needed some websites on there somewhere to promote the band and the record label, we have added both the artist website and the record label website to the top left corner this also fills a gap and adds just that bit more information that the advert needs!

Advert Feedback

We presented our advert to the class to get feedback on our ideas and preferences to what people thought was the best advert, also to see if there were any changes that needed to be made to improve it.

The three designs we showed to the class were very similar, the main difference was the background to each advert.

The majority vote was for advert background number 1 as the more darkened theme was quite catchy and slightly changes the look of the advert compared to the album. The feedback for number 3 was that it was a nice look for the fact it is the same as the album cover, the is a generic convention for Alternative Rock albums.

They liked the font and wanted us to stick with that font, they also thought the QR code on the advert was good and impressive as it gave people a direct link to our video, its creative and fits in with our genre and would appeal to our target audience. They liked the fact we have used the iTunes label as well as it shows other available ways to purchase the digipak.

In terms of the content on our advert we got feedback on this too. The class thought we should lose the DVD logo, it didn't seem relevant to our genre. They also suggested to fill in the gap at the bottom with either reviews and ratings or other information.

Altogether we decided to add websites to our advert as this is something that is commonly found on Alternative Rock adverts, this encourages an active audience, which is essentially our target audience.

We are happy with the feedback, and can now work on the amendments to our advert to try and come up with a successful Alternative Rock advert for Imagine Dragons.  
 
 
Advert Number 1              Advert Number 2
 

 Advert Number 3

Conventions Of Alternative Rock Adverts

Conventions of Magazine Adverts for Digipaks

Brief

To create a magazine advertisement for the digipak.