We presented our advert to the class to get feedback on our ideas and preferences to what people thought was the best advert, also to see if there were any changes that needed to be made to improve it.
The three designs we showed to the class were very similar, the main difference was the background to each advert.
The majority vote was for advert background number 1 as the more darkened theme was quite catchy and slightly changes the look of the advert compared to the album. The feedback for number 3 was that it was a nice look for the fact it is the same as the album cover, the is a generic convention for Alternative Rock albums.
They liked the font and wanted us to stick with that font, they also thought the QR code on the advert was good and impressive as it gave people a direct link to our video, its creative and fits in with our genre and would appeal to our target audience. They liked the fact we have used the iTunes label as well as it shows other available ways to purchase the digipak.
In terms of the content on our advert we got feedback on this too. The class thought we should lose the DVD logo, it didn't seem relevant to our genre. They also suggested to fill in the gap at the bottom with either reviews and ratings or other information.
Altogether we decided to add websites to our advert as this is something that is commonly found on Alternative Rock adverts, this encourages an active audience, which is essentially our target audience.
We are happy with the feedback, and can now work on the amendments to our advert to try and come up with a successful Alternative Rock advert for Imagine Dragons. Advert Number 1 Advert Number 2
Advert Number 3
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