The Making Of The Advert

In the making of our advert for Imagine Dragons 'On Top Of The World' we used photoshop to put all our ideas together and to create our piece. Our initial ideas when looking at several other Alternative Rock adverts was to use the same background as our album cover on our advert background. This is a common generic convention in alternative rock adverts.

 We slightly changed the effects of the background to a darker lighting so that this made it different to the album and it also gave a nice contrast to the original. We copied a slightly more darkened section of the original picture and placed this at the bottom of the advert so that when we put our written information at the bottom it could be more clearly seen.
We added the symbol of the triangle, this is brand identity from our album/digipak, we used this on the advert so that it is a recognisable symbol to audiences and would represent the album it is covering. The best features of the triangle on top of the background is the contrast in illusional pictures, this is very stereotypical of Alternative Rock artist albums and adverts as they use very out there different ideas to attract an audience. It makes our advert and album unique and individual.

 After this stage we then needed to add the other little details which adds up to make a successful and appealing advert. In the top right corner we added the 'Available on iTunes' logo, this gives an audience more choice as to where they can purchase the album and promotes iTunes for selling the album. In the bottom left corner we added the 'Interscope Records' logo, this needed to be there as it represents the artist record label company, as they are the ones that produce the album and the artist together. It also shows people the label so that they can research other bands and artists they might like from this label who might be of the same genre. In the bottom right hand corner of the advert we have added the QR code which leads audiences straight to the Imagine Dragons 'On Top Of The World' music video, this commonly appears on Alternative Rock adverts, this is a consistent convention to the genre, it also promotes the video for the song.

After adding the small details in the corners of our advert we then added the artist name, album name and release date. This is crucial to advertising so audiences know who the artist is, what they have produced (the album) and when it is available to buy and download. The font is the same as the album, this again makes it recognisable to audiences and represents the band/artist in a certain way, this is brand identity to the band so that seeing this font anywhere else you would connect it to the band. We have put the album name font the same as how it looks on the album to keep the similarities and the same font is used for 'OUT NOW' we underlined this so that it stands out more to audiences so that it might intrigue people to go out and buy the album literally 'now'.
I like the look of the font and the title being right underneath the triangle symbol, its effective, its individual and it fits the genre.

Finally after our class discussion feedback there was a joint decision to add something to the bottom of the advert. Most people suggested putting a review or rating on it so for this we have done both. We took a rating and review from Q magazine as Imagine Dragons appear in this magazine weekly. As the class suggested it does fill in the gap at the bottom and it makes the advert look more fuller, professional and promotional.
As well as that, the other feedback we got was that we needed some websites on there somewhere to promote the band and the record label, we have added both the artist website and the record label website to the top left corner this also fills a gap and adds just that bit more information that the advert needs!